These are two of the ideas I have come up with, both need further development but as a group, we have all brought ideas to the table, including these two, and once we have all decided on the one that we are going to make, we will develop the idea further to make it more of a goup effort. Also, by everyone putting in different ideas that they have taken from personal experince (e.g. watching other music videos, ideas that they have come up with from seeing something as simple as a day in London) The quality of ideas in the music video will be expanded in a way that no body could do on thier own. By having a group of people creating a video together, you are able to see the project from a slightly more detatched view, therefore if theres a part that just wont work, no one has become 'attached' to it, so we will be able to regonise these moment and correct them from a much more profesional point of view.
To come up with the mise en scene, costume and settings that would appeal to my target audience, I used Richard Dyers theroies of star image. I knew what the taregt audience would be from the genre of music and basic idea of the video and created the characters and their style to apeal to said audience.
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