Audience FeedBack- 1950's BoyBand

The 1950's Boyband idea was to have a shot of some old men, they turn on a radio and as the song 'What Makes You Beautiful' by One Direction, comes on, we see flash backs of them as teenagers. It will be shot in black and white, and show them preforming, getting chased by fans and 'Chilling out' after a show.
When this idea was presented,  our sudience liked this idea of flash back but worried that it would be a little pradictable. another problem that we face is that there was a very similar music video created by students last year.
Other problems would be the old men, Either we employed actors or used prostetic face masks to age the youger boys (because we wanted the young band to be  recognisable ad the older men in the past)
But the prostetics coulkd be really expensive, and if we got cheeo ones, they could end up looking really bad. So they we had to ask our selves, will the old men be a joke? or will we want to show them in a seriouse light?

Music Video Ideas

These are two of the ideas I have come up with, both need further development but as a group, we have all brought ideas to the table, including these two, and once we have all decided on the one that we are going to make, we will develop the idea further to make it more of a goup effort. Also, by everyone putting in different ideas that they have taken from personal experince (e.g. watching other music videos, ideas that they have come up with from seeing something as simple as a day in London) The quality of ideas in the music video will be expanded in a way that no body could do on thier own. By having a group of people creating a video together, you are able to see the project from a slightly more detatched view, therefore if theres a part that just wont work, no one has become 'attached' to it, so we will be able to regonise these moment and correct them from a much more profesional point of view.

   To come up with the mise en scene, costume and settings that would appeal to my target audience, I used Richard Dyers theroies of star image. I knew what the taregt audience would be from the genre of music and basic idea of the video and created the characters and their style to apeal to said audience.

Audience Feedback- Soko

  When I presented this idea to the class they thought it was more origionall than the Dubstep idea but didnt feel that it convayed any message. The DubStep idea stands for the phrase 'Drop Beats Not Bombs' because the fight is won by music rather than physical violence. Although the group liked the idea they felt it was a little underdeveloped and that i should re-pitch it once I had made some test animations.
 One person suggested that the singer (the video is a mix of performance and narrative) could be holind a photo of the two characters and drawing the animations onto the picture that appear around the characters.
I really liked this idea but aminations in general take a long time to produce, therefore less time may be spent on the actually video so it could suffer as far a qualitly of editing is concerned.

 She could be holding a pen and drawing on a photo of the couple on the ground.

Audiuence Feed Back- Bass Cannon

We each took turns to pitch our music video ideas to the class.
  90% of the class preffered the DubStep - Bass Cannon- idea to the other video.
As the class are the average age for my target audience for this video it proved to me that I was definatley aiming for the right age group which was very helpful.
One of the points that they really liked is when the music goes from being Non-Diagetic (before the fight) to Diagetic (when the 'Chilled' group turn on the Boom Box.  When I decided this I didnt take the idea into much considerationm it just seemed like the natural thing to do, but now, after the audience feedback session, I will definatley go with that idea iin the Video, and try to put in that detail of diagetic/non-diagetic music into other point in the video.
One of the Main concernes was if the video would be 100% narrative or if there would be some performance shots, if so what would they be?  because the Music it synthetic (there are no real-life guitars or singers) the preformance shots could be of  someone creating the music on a computer. 

 This lead me to the idea that someone could be creating the music on a computer whilst playing a reality game (like SIMS) where they are controlling the fight in the gaming world, and its actually happening on the street outside.  

 SIMS realitly Game

To show this on the screen, i have taken an idea from a music video made by some students at my school Last year: We Are Rockstars

http://www.youtube.com/watch?v=yIrfQzZQItQ

 I would take the idea of a projected screen to show the gamers movements.

Edditing the Shoot

When editing we chose a mix of fast pace, and slightly longer shots to go in time with the music, we switched between following the beat of the drum, guitar or bass. we collaborated with the group with the section of the song after us (we shot the first section) so that our last shot didnt clash or wasnt the same and their first shot.




In a team we all worked realyl well together, everyone put forward suggestions, no body fell into the background and nobody dominated the shoot. When someone was directiong, they took charge of the shoot but fell back when they were on playback or on camara. My favorite role was director but that's only because I'm interested in directing as a career but we all rotated pretty evenly.





I was really happy with the overall result, We all editted together and I think we were all pretty happy with the piece in the end. it was fairly easy to edit and only took us a few hours in the morning of the shoot day. When the sections were put together as a whole, it all worked really well together and the breaks between sections weren't visible.

Account of Music Vidio Prelimimary Shoot

  During the shoot day we had to work in a very shot space of time so we had to chose our best shots. we worked from the front of the band, shooting the drummer and basist last to be more efficiant. Our first shot was a simple wide shot of the band running through the whole of our section of the song. this meant that when editting, although we had specifice, detailed shot we also had a wide shot of the band to give a bit of realise from close ups. In our team of Five we had  a Director, Camara man, Assistant Director, Assistant Camara and Play-back. we rotated these roles so everyone in the team got a chance to see what each Jod entailes.
The actually shoot day ran fairly smoothly, our main problem we lack of time- we had only 25 minutes to do all of our shote- a 35 second section of the song.
The studio was a really good place to shoot in because there was no radicle change in lighting (we used a simplelow lit- fill light, lit from over head) so when we put all of the sections together it was hard to tell when one group ended and the other began. we had a simple set of tin sheets and wire, looking a little post war- it went with their grungy, pop-punk genre, but genrally kept the set low-key and didnt draw too much attention to it in the edditing and shot types, focusing on the band as it was a preformance vidio, and to match the moody, darker image of the band. We shot a wide shot of the band, palying the whole song then shots of each band member playing thruoght the whole some at variouse angles, this way we could cut to each indevidual musician in the fast cuts, for example if there way a drum solo we could cut to the drummer but had a variety of shots to chosose from like a close up of the instrument from a high or low angle, a close up of the face or a two shot which included another band member out of focus, we also used focus pull to draw attention to the next instrument or, in the case of the bass, we focused on his hands then using focuse pull focsed on his other hand to draw attention to it.  


The shoot day as a whole, not only for my group but I think for the entire class, went really well. The band were easy to direct and everyone had a pretty clear idea of what they were meant to be doing. The day was fun, a little pushed for time, but overall a sucsessfull day.

Acres of Life- Finished video (whole)

Once we had all combined our sections of the video, this is the end product:

Kieth Negus

In Biebers Vidio, the focus is on his dancing and overall image where as in the Kooks video the foacl point is on the music that their playing themselves

Richard Dyer



In Adele's narrative video, the camara focuses on her face. the main point of interest in the video if the story line or narrative.



In this video concontrates on Spears'body and dance, promoting her sex apeal this is because britney also has a large fan base of males as she poses for pin up posters and calanders.

Researching Acres Of Life

Band: Acres Of Life

Song: 'I like to Make The Pretty Girls Smile;

   We Shot an Unsigned Band Called 'Acres Of Life' to get a feel of what it will be like and the pace needed on our actually shoot day.

before we decided what shots we wanted we researched some other bands that had a similar genre style as them. When we first heard the track that we were meant to be shooting: "I Like To Make The Pretty Girls Smile" by 'Acres Of Life', we immediatley made links between this genre of song and established bands and songs that would be catagorised in the same genre. We looked at some of the vidio's below as well as

Green Day's 'American Idiot' and 'Basket case'. From these vidio's we took some inspiration for shot types, camara angles and cutting pace/rythem (for this particular song the we chose to cut to the beat of the drum, then sometimes to the rythem of the guitar of bass because the song is quite fast though doesnt have a constant pace so we mirrored this in the editting) Once we had chosen what shots we wanted, we put together a rough story board.

Metro Starion: Shake It

30 Secods To Mars: Closer To The Edge

Fall Out Boy: Dance Dance

   We liked the fast cuts and angled shot types in these vidios. THe 30 Second To Mars vidio provided us with a realyl clear idea on what we wanted our close ups to look like, particulary for the lead singer.

  Once we had some inspiration we drew rough story boards with soem ideas of the shot order we wanted.

We combined certain aspects from all of the vidios we reserched to come up with our shoot.