DigiPacks

 When designing a digipack, the first thing that we need to do is establish what audience we are marketing to.

 For Example - Ed Sheeran's music is predominantly acoustic and 'mellow' with a touch of indie-culture so his album cover is black and white, rather than electric bold colours which would suggest something more club or electro orientated. The focus of his cover is him but with his back turned so we know the music is going to be about emotion but not necessarily about him. With this cover we can expect something relaxing and simplistic rather than messy and loud.

Now we have the highly contrasting cover of Cradle Of Filth, a metal group. Titled 'Thornography' images of a totrured Chritst (the crown of thorns) and self indulgent sexuality come to mind. This colour of this album coveys a cold, gothic, unhealthy feel. The crucifixes and position of the man and woman depicts an anti-christian, debauched, demonic atmosphere. Therefore we can expect that the music will convey the same sort of feeling. The song name also reflect the intentions of the musics with titles such as:

Temptation

Tonight in flames

Cemetry and Sundown