We have decided on a target audience of 15-24. We want an age young enough that they still live with thier parents so one they have seen this film, will go home and tell them about it. in this we hope that we will also then attrackt an older audience. 15-24 is the traget cinima audience. If a film has done well at the cinima it gets a quality guarentee when sold on DVD, then, because of this, people buy the DVD and then it can be re-released with deleated scenes and a directors interview and in Blue-Ray, creating a good value chain.
We didnt want to appeal to one sex in particular but, because of the genre of the product, a male market would proberbly be dominant. in light of this we dressed Holly (female detective) to suit the male gaxe with high heels and a short tight black skirt, fulfilling the 'femme fatal' title. we also showed a fair amount of cleavage on the female murder victim once again apealing to the male gaze. But by having a high status female lead it could also apeal to girls, offering an inspiring, role-model type character.
Both of our main characters were dressed and spoken to seem middle-class, but used coloquial language that would be accessibly to all classes.
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