Task 4- Who would be the audience for your media product?

We have decided on a target audience of 15-24. We want an age young enough that they still live with thier parents so one they have seen this film, will go home and tell them about it. in this we hope that we will also then attrackt an older audience. 15-24 is the traget cinima audience. If a film has done well at the cinima it gets a quality guarentee when sold on DVD, then, because of this, people buy the DVD and then it can be re-released with deleated scenes and a directors interview and in Blue-Ray, creating a good value chain.
  We didnt want to appeal to one sex in particular but, because of the genre of the product, a male market would proberbly be dominant. in light of this we dressed Holly (female detective) to suit the male gaxe with high heels and a short tight black skirt, fulfilling the 'femme fatal' title. we also showed a fair amount of cleavage on the female murder victim once again apealing to the male gaze. But by having a high status female lead it could also apeal to girls, offering an inspiring, role-model type character.
Both of our main characters were dressed and spoken to seem middle-class, but used coloquial language that would be accessibly to all classes.

Task 3- What kind of Institution might distribute your media product and why?

   Our prodject used a British cast though we put Lionsgate as our distributors which is a multi-national institution. we made no specific country refrences but used English dialect such as 'cinima' (rather than 'theater' which is the American version) We also referenced  'The Kings Speech' which is a England-based film. therefor our product would proberbly appeale to a English marlet rather than National so an institution such as Vertigo may be interested in distributing our product. Particulary because Vertigo has produced two films called OutLaw and The Escapist which are less based on socail relism (unlike Warp who made This Is England) and more generic crim thriller, which is the catogory that our prodject fits into.
Because the Britis film distributor are in a different legue from american  ones such a Warner Bros. or Fox Search light as far a budget is concerened, we would not have a huge amout of advertising and would mianly have to useing virol campaigne and word of mouth which is hard to comtroll and genreate and can destroy a title before the opening weekend. On the other hand it may be well recieved as it would be a british version of the USA detective films such as Inside Man or Panick Room.