The Story Board Animatic

Originally we were going to have a club scene cross-cut with the 'woods' scene, but since then we have decided to have a performance element instead of the club.
So all of the club scene featured in this storyboard animation will be replaced with performance shots.
Our performance shots are going to be of a girl (the lead singer) swinging upside down on a rope whilst singing, with a drummer, basis and guitarist behind her.
We will have a slight red/blue tint to the woods scene to match the red/blue lighting of the stage.

What is our artists brand image?

The Clothes:

  Patent leather boots
 Studs and Chains
 Tribal Tattoo's

 Doc Martins

  We want to create a band that have a typical rock-punk image. A typical Teen band with added Studs and Chains!

The Stage:

 This is 'Prodigy' preforming live. The flashing lighting helps to create a manic atmosphere

 This is 'Pendulum', a similar band to the band we wantto create

 This is also 'Pendulum'.  Through lighting we want to create a manic, fast pace scene that is just as demonic as the Woods scene but faster.

Shoot Day TimeTable

Casting

Lead Singer- Holley Finlay (Top Left)

Woods Girl- Abbi Douillte (Bottom Right)

DJ- Hector McAlister (Top Right)

Bass- Will Bodnar-Hovarth (Middle Bottom)

Drums- Otto West (Middle Top)

Guitar- Walter Daley (Bottom Left)

We chose a blonde girl- Abbi- for our 'Girl in t he woods' because we will have the suggestion of innocence going into darker experience4 from the blond hair Vs how we dress her (in a tight, 'rock chick' outfit)

The lead singer has drak hair to match the darker, rock side of the song. The band are typical teenage boys who can be dressed to match the genre and look of the video



EXTRAS:
Andrew Irving


Ellie Wilson

Sadie Middleton

Amy Rumble

Jess Wilson

Peter Bergin

Will Barlow

Bella Spaeight

Ella Robinson

Tilly Goodridge

Talisa Vergsen

Nat Holley

Ian Heritier

Jana Page

Freddie McGaw

Paula Riemann

Tom Barnett

Emily Rhodes

Laura Bowman

Marina Hambro

Merlin Talard

How The Video will Appeal To Our Target Audience

Who's going to be watching our video?
    The target audience for the song 'Worrior's Dance' an the band 'Prodigy' is 16-25 year old, predominantly male.
So what have we done to make sure they will enjoy our video?
In our video we are having a mixture of preformance and narrative. In the narrative, we are going to have a blond girl, in high heels and a tight dress to appeal to the male gaze. In the wood we are going to show a demonic party, with people in the party are going to be half animal half human. This is not particulary gendre based because although the target audience is predominantly male, its only by a small margin, so the video has to apeal to girls as well.
The lead singer is going to be a girl. Whe is going to have more of a punk rocker look. the band are going to be 4 boys. The set will have fire, lighting effects and smoke to make it look nightmarish.
We have main these choices to apeal to the widest possible audience of both male and female.
because the song is fairly 'abstract' (it is baisicly layers of different sounds, beats and noise, rather than a guitarist and one set of vocals for instance) so the video needs to be abstract.

 The Lead Singer

 The Girl In The Woods
The Origional Band (Prodigy)
 This is a band we found. We are going to base the look of our band around their look.

Who Is A Typical Member Of Our Target Audience?

 Teenage Boys. The Concerts are loud, noisy and genrally a little anarchic, therefore our video must represent somthing chaotic, demonic and anarchic. this is why we have chosen the woods. It is a place where everyone has access to. The way we have decorated it turns it into some sort of anarchic party. When you think of a Prodigy Fan images of teenage boys running about with alcohol and drugs spring to mind, so our video relefcts this. It is 'trippy', nightmareish but keeping with the idea of a party.

Analysis of Video Narrative

Using methods of breaking down a music video's narrative that I learnt from studying Keith Negus, Richard Dyer and Vladimir Propp, I analysed Beyonce's 'If I Were A Boy'
Recap of what the diffrent theorists say:
Negus: Organic and Synthetic Act's- what talents or aspects of the artist are relayed in the Video (e.g and Organic act will mostly show the act or band playing their own instruments or singing, where as a the video of a synthetic act will mainly focuse on their sexual apeal or 'look' and dancing)
Dyer: Star Image- what kind of person does the act come across as in the video, (e.g The Kooks look like care free, nice guys in their video where as Britany Spears is shown as very sexy and confident in her video's)
Propp- The narrative - after studying stories, particulary folk stories, recognised that in almost all stories there is:
- Equilibrium
-Disruption
-Disequilibrium
-Resolution
-New Equilibrium
He also realised that nearly all stories have four main characters characters:
-Villian
-Hero
-Princess (who gets saved)
-Helper

 Using these ideas, I analysed the video.




Negus:
Beyonce apears sexy in the video, but no overtly. Although the video is purley narrative, our main focus is her acting and singing rather than her sexual appeal.
In this video Beyonce is shown as a Organic act. the video does not have any of the 'gimmicks' (lighting effects, over-sexualised costumes e.t.c) often featured in the video of Synthetic acts, because these 'gimmicks' will attract a large audience for a short amount of time (untill the novelty wears off)

Dyer:
In the first part of the song, Beyonce seems like a strong woman, independant and strong, not only because of job (policewoman) but how she acts towards her boyfriend - she's not needy towards him. however, in the second half, when we realise that the story has been flipped, that its the man that is the police man and Beynce who in more in love with him, she seems much more feminine and vunrable. The audience is invited to sympathise for her because the video is from her point of veiw.
The Video is in Black and White offering a sophisticated look which forces the audience to take the video more seriousley, it also matched the subject of the song- a man who doesnt care about his woman.

Propp:
Equlibrium: is Beyonce in a strong Job, with the most powerful position in the relationship beacue he cares more about her than she does about him. He is trying to please her (makes her breakfast but she doesnt have time to eat it)
Disruption: Beyonce is danceing with the other policeman. Is she cheating? then we see that it is the other way around, that its the man who is in the police force, possibly cheating on Beyonce
Disseqilibrium: .We realise that the story is actually the other way around, the Beyonce is the one in love with the man and its the man who cares less about her
Resolution:We see the same video, but the other way around, with Beyonce trying to please the man
New Equilibrium:  We see man getting into police car with another woman and a close up of Beyonce in black and white singing. She looks upset.

Codes and Conventions of a Genre

Our Gener: 'Warrios Dance' is  typical club/dance song.

Here is some examples of what normally features in this sort of video:
Take me to the Hosiptal- Prodigy

The shorts are shots and out of focus. The visual effect of this reflects well the audio effects of 'unclean' noise- the voices are over-layed, slightly out of time with eachother. there is a lot of different sounds going on at once, giving a sense of manic confusion.
In the moments of 'relief' Where the music channels one set of vocals and the 'background noise' is turned down in the mix, giving a quieter, calmer sounds, the hsots are slightly longer, so the visual and audio have the same effects.

This next one is Pendulums 'Watercolour'
The video is part preformance and part abstract narrative which is what ours will be.
the fast cuts and jotly hand held camera gives off the manic effect the we are looking for.

Where our ideas came from

Shakespears A Midsummers night's dream

Smirnoff  Vodka Woods Party Advert

Kante West- 'Power'

I really liked the costume in this. We could feature characters like these in our video. Half human half mystical creature.
  The characters sort of remind me of the magical creatures in Greek mythology.

THE VIDEO

  We origionally had a few ideas, on of which was a dream like, fairy girl in an urban setting. another was of a party in a club.
 after thinking over these ideas we combined them to come up with a sorty of unreality set in a woods where a girl who is origionally seen in a club, passes out and ends up in this weird world. a little like Shakespears 'A Midsummers Night's Dream'
The characters in the woods will be having some sort of pagan-ritual like demonic party. We have considered religiouse/ritual suggestions such as someone tied to a tree like christ or a sacfirice.
  We want to have  not only the dream like feel but something of a demonic uncontrolled horror from the 'normal girls' point of view.
We were going to have club shots cut with shots in the wood but instead decided to have a preformance aspect for the video. this will also be easier because many people would be needed to be in the club scene.
the preformance will be one girl and two boys, the girl is the singer, she will be possibly swinging on a rope. there will be fire and UV lightling, the stange will be dark
because we are doing this instead of the club scene, it will take less time and it is easy to shoot in the studio and theres only four or five people to organise!

PROPS AND SET

We want the video to covay a nightmarish, intoxicating sense of confusion. the characters will have a compleatly contrasting marrner of dress and how they act (walk, run, stand, move in general)

This is why our costumes will be so ystical and as far from noraml as we can manage.

Short List Track

There was quite a lot of debate over what track we should chose due to two or three ideas that were on the table. Once we had chosen our idea we decided on Worriors Dance by Prodigy. Our Idea is of a nightmarish, demonic party based in a woods. The Worriors Dance is mainly instrumental and we will editit it down to shorten the track and cut out some of the vocals.

 We created a list of key words that will help us on the shoot day to creat the look that we want

• Exitement
• Sex
• Passion
• Nightmare
• Illusion
• Fire
• Danger
• Drugs
• Tripping
• Music
• Festival
• Pagan Ritual
• Insanity
• Unreality
• Demonic Ritual
• Lust